When you think of the word nurturing, what comes into your mind? I’ll give you three words that I can associate with it: keeping, caring and sustaining.
Now in terms of online marketing strategy, such a word goes a long way too. If you’re familiar enough, I’m sure you’ve heard about lead nurturing. This is where you’ll feel the sense of responsibility for your market. Possibly even the same way you’ll feel if you’re nurturing someone near and dear to you.
Today, I will be discussing that to you in a more basic and introductory way. This will be greatly helpful to all you beginners out there who are just getting to know the in’s and out’s of inbound marketing.
First Stop: What Is Lead Nurturing?